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dr.dk/bordtennis (EN)

Af Magnus Jølnæs Jacobsen

This is a shortened version of the Danish breakdown of our subsite dr.dk/bordtennis. The Danish version can be found here.

One of the most important platforms in our coverage of the European Table Tennis Championships (ETTC) was our subsite at dr.dk.

The website was supposed to be our primary news platform during the event and that is how things panned out. Besides news articles the website was also used to service the users with more static elements such as our tips-and-tricks videos and De Varmeste Bat (The hottest bats – powerranking).

DESIGN
We encountered some technical problems when designing our subsite. This meant we would only be able to have a two column site, which in turn forced us to think out of the box and give a lot of thought to how we placed the elements on our site.

Our primary focus was that the site should be a news site. Therefore we decided to put news in one coloumn at the top, while our live blog was at the very top of the right coloumn. Below the live blog was a streaming window to allow the users to watch live footage from the tournament when visiting our site.

Below the news segment we placed the more static elements. Our tips-and-tricks videos were used as a way to break the conventional two coloumn design as it spanned the whole width of the page. After that followed our powerranking which we updated daily. Both elements which we had high hopes for before the tournament began could help us bridge different platforms.

We had hoped to significantly increase the number of ‘likes’ on the Facebook page of DR Sporten during the tournament. That explains what we did next.

Below our own static elements we put two boxes that could hopefully lead people to visit and like the Facebook page.

At the bottom of our site we put more soft elements such as galleries and stories with a more humorous or odd angle.

NEWS
We put a great deal of emphasis on the fact that since we were present at the tournament we had to be the first ones to break big news and surprises and the likes. Generally anything we knew could be potentially big stories in the Danish sports media landscape.

Examples of such stories would be when Danish double sensation Pernille Agerholm eliminated fellow Dane Mie Skov in the double tournament. Both with foreign partners. The eliminations of Mie Skov and Michael Maze in the first round of the singles tournament also put our poise and coolness to the test as we where determined to break those news before anyone else. At least in the case of Michael Maze we succeeded.

PRIORITISING THE NEWS
As mentioned earlier we wanted to make a news site. We did however want to make sure that we didn’t forsake the more soft stories.

I general we strived to have around two stories with a high amount of actuality, sensation and/or conflict. The other news spots (out of four) would be for the soft stories such as portraits and the likes. However we all agreed that we should be able to go ‘all in’ on a story if the amount of sensation was high enough.

Furthermore we focused on not always having the latest story as the top story. Our daily news editors had the responsibility of prioritising the stories every time since we did not have access to things such as click counters.

To better plan the day we used a production plan to help give an overview of the stories upcoming.

About us

Christoffer Bagge // @christofferlb

Magnus Jølnæs // @magnusjolnaes

Tobias Dinnesen // @TobiasDinnesen

Simon Johansen // @SiJohansen

The four of us are all students at the Danish School of Media and Journalism.
We are all in the final year of our education to become journalists and this project was another step along the way.

With this project we were trying to come up with new ways to cover large sports events, but we still had to keep our cooperation with the Danish Table Tennis Association in mind.

Comments or questions can be directed to us via the email below.

Email: pingpongdk2012(at)gmail.com

Konceptudvikling

Af Simon Johansen

Den korte forberedelsestid inden EM i bordtennis tvang os til at være effektive og strukturerede omkring vores idé- og konceptudviklingen.

Efter en aftalt pitching-session, hvor alle medlemmer af redaktionen havde mulighed for at fremlægge forslag, fandt vi frem til en række koncepter for vores dækning af EM.  I vores udvikling af koncepterne havde vi meget fokus på, hvordan de hang sammen med nye medier som twitter og facebook.

Disse udvalgte koncepter tog vi fra projektgruppen med til et møde med DR, hvor der igen blev luget ud. Til sidst endte vi med et klart overblik over, hvordan vi ville dække EM i bordtennis 2012.

Her er et udpluk af disse koncepter (se hele listen i pdf-format her):

– “De varmeste bat”

Et formbarometer for turneringens favoritter, udvalgt og kommenteret af DRs Jan Harkamp. Udviklet for at skabe overblik over turneringens største stjerner. Praktisk fungerede det dog ikke af flere årsager, f.eks. var favoritterne først i aktion sent i turnering, ligesom det rent sportsligt er svært at rangere doublespillerne.

– “Bagsiden af battet”

Et segment udviklet til de skæve historier fra EM i Bordtennis. Idéen var, at vi et par gange om dagen skulle levere artikler, der ikke nødvendigvis havde stor sportslig relevans, men som istedet fokuserede på de mere underfundige sider af turneringen og sporten. En succes under turneringen.

– “Den skæve vinkel”

En række små såkaldte GoPro-kameraer skulle monteres rundt om et kampbord for løbene at fange små detaljer og billeder af spillerne i anderledes situationer. Konceptet blev dog senere droppet, da det ikke kunne lade sig gøre rent praktisk.

– “Hunk of the day”

En kåring af dagens flotteste udøver, udviklet for at appellere til et bredere publikum end udelukkende mandlige sportsentusiaster. Efter aftale med DR blev konceptet dog droppet, da DR ikke følte, det hørte til i stationens eventdækning.

 

Sociale medier

Af Christoffer Bagge og Magnus Jølnæs Jacobsen

Inden afviklingen af EM, havde vi fokus på, at vi ville gå efter, at en del af historierne fra turneringen skulle komme fra de sociale medier. Her oplevede vi dog en stor udfordring, da en stor del af atleterne ikke var aktive på de sociale medier, hverken facebook eller Twitter. Det opdagede vi i forbindelse med indsamling af data spillerne, hvor vi uddelte 30 spillere til hver reporter. Hver mand havde så ansvar for at indsamle så meget data som muligt omkring de personer de var blevet tildelt, herunder:

Rækker – Single/double
Køn – Mand/dame
Navn
Nationalitet
Ranglisteplaceringer
Facebookprofil – Havde de en fanside, blev den også tilføjet.
Instagramprofil
Twitterprofil

Dertil kom at vi yderligere kategoriserede atleterne efter, hvor aktive var på de sociale platforme, og om der ud fra vores research var noget vi skulle holde øje med.

På den måde fandt vi flere interessante skæve historier, som vi fik god brug for, da danskerne hurtigt røg ud af turneringen. Heriblandt kan nævnes den østrigske-kineser, der var gift med en dansk bordtennisspiller og de glade amatører fra Jersey, der fik klø til EM.

Vi havde dog stadig fokus på, at hvis vi skulle have vores socialemedia-historier til at virke var vi nødt til at få danskerne aktiveret på blandet andet Twitter.

Derfor tog vi sammen med bordtennisforbundets pressekonsulent, Brian Martin Rasmussen, et møde med hele landsholdet, hvor vi opfordrede dem til at bruge Twitter og Facebook og lovede, at vi nok skulle hjælpe dem i gang, når de kom til Herning. Det var et tilbud som et par af spillerne takkede ja til.

Do’s and don’ts when posting on Facebook

By Simon Johansen

During the European Table Tennis Championships (ETTC) in Herning, one of our objectives was to generate traffic on the Facebooksite of DR Sporten, our media partners. The importance of a well tuned Facebook site haven’t been emphasized by DR (Danish Broadcasting Corporation), so the users of the site might experience an overwhelming amount of posts, during the ETTC.

Afterwards, we have tried to analyze what went wrong and what went well on Facebook, during the ETTC in Herning. Here are our main experiences:

Do’s:

–          Patriotic posts are preferable
Measured on the number of likes and comments, there is no doubt that the most popular stories on Facebook are the stories about Danes having success. For example, one of the most successful posts on Facebook during the week of the ETTC was our post about Caroline Wozniacki winning a tournament in Russia.

–          Bigger names, more likes
History of the superstars of sports will attract a far larger amount of likes and comments, than the regular competitors. This factor must not be underestimated. In fact, the appearance of a big name in a Facebook post can often make up for a great story. The other way around, you might also say that if you story is about more unknown athletes, the story itself has to be better or more surprising.

–          “My friend needs to see this”
If you want to share your post with your Facebook friends, you probably got it right. Social media is about sharing. Whether it is views or videos, the more conspicuous it is, the more you want to press the like-button, the comment-button or, preferably, the share-button.

 

Don’ts:

–          Easy now with the posting
It’s impotant that you don’t overflow the Facebook feed of your users. They might get annoyed by the constant updates and ignore your post, or, even worse, “unlike” your site to get rid of the post. To avoid this, you need a clear cut strategy about the right amount of posts per day. During the ETTC, we reached the conclusion that a handful (4-6) of posts per day was working out in our case. Bear in mind that we posted for a news site. A handful of post per day is probably too many for other kinds of Facebook sites.

–          Negative stories gets no likes
If the Danish players do well – post it. And the likes will rain. If, on the other hand, the Danish players fail to impress, you need to consider closely if your users really need the post about it on Facebook. If you choose to post the news about the loss, be aware that the only activity the post will generate will be more or less negative comments from the users. We realized this, when we posted the news about the losing Danish players during the ETTC.

–          Who are you really posting for?
Not everything you are interested in is interesting for the users to read. Before you post, you must ask yourself if the users even care about the things you’re writing. During the ETTC, we experienced some technical difficulties with our live coverage program on our website. We chose to update our Facebook users about it, but ended up realizing that there probably wasn’t anyone but us, who was interested in the status of our live coverage. If you really think the users care – post it. If they don’t – then don’t.

Target audience

By Magnus Jølnæs Jacobsen

In the following we discuss our target audiences concerning the coverage of the European Table Tennis Championships 2012.

This version is a shorter edition of the Danish version found here (Danish)

PRIORITISED TARGET AUDIENCES
Group 1:
– Danes with a keen interest in sports
– Core viewers of the Danish Broadcasting Corporation

Group 2:
– The ‘nerds’ / ‘experts’

Group 3:
– Players, friends and family

Group 4:
– Audience present at the tournament

PROJECT DESCRIPTION
The purpose of the project was first and foremost to create a ’second screen’ experience to provide an opportunity for Group 1 to watch the tournament on television while beeing fed with news, videoes, pictures and more via their smartphones or tablets.

GROUPS
In the following we will do a more thorough breakdown of the different prioritised target audience groups.

Group 1:
Not many Danes have a genuine interest in table tennis. The Danes in general, though, have a habit of going crazy when something good happens to Denmark in the world of sports. As expectations for a great Danish ETTC were high it was a top priority to make our site the place to go on the internet when looking for updates from or info about ETTC. At the same time we wanted to educate people which we tried with a series of videos with different tips and tricks, to give an example.

Group 2:
The nerds were merely a working terminology for those among the Danish population and our viewers who are really the experts of table tennis. To make sure that this group was sufficently serviced we had to focus not only on the Danish players but on the world class stars playing in the tournament too. We did this by writing background stories and articles with a surprising, funny or otherwise different angle.

Group 3:
We put this up as a specific group to service family and friends of the Danish players as well a the players themselves. As this group is very small we did not directly service this group during the tournament. They could gain useful information from articles and the likes on our website.

Group 4:
People present at the tournament will have mostly kept an eye on what was happening live in front of them. Still, we would like to service them as well as possible. Our liveblog along with articles gave everyone including people on site the opportunity to stay up to date all the time with their smartphone or tablet.

CONCLUSION:
During the tournament we were forced to re-strategize on the fly, when all Danes crashed out of the tournament in a matter of hours. Thus our entire foundation to service the sports interested Danes with a second screen experience to use during the ETTC was gone.

Instead of focusing on the logical – the Danes – we had to switch our focus to the big stars and thus our secondary target audience – group 2.

 

Drejebog for et danskerbåret event

 Af Redaktionen

Drejebog for et danskerbåret event

Det går dårligt for danskerne: De ryger tidligt ud, og ryger tidligt ud af hovedturneringen (1. eller 2. runde).
Platforme:Internet og TV (Så fremt, at TV sender i forvejen) Det bør dog overvejes om TV overhovedet skal være en del af det. Hvis TV skal være med, bør det overvejes om udsendelsen skal sendes på en eventuel hovedkanal, eller om den skal flyttes over på en nichekanal, så fremt at mediet ejer en sådan.
Mandskab: 1-2 netjournalister. TV Mandskabet skal holdes til et minimum, da interessen for begivenheden ikke vil være stor.
Historier: Nyheder, baggrundsstof og resultater. Grundet det begrænsede mandskab

Det går ok for danskerne: De opfylder forventningerne. Der vil være en eller flere, der når er i spil til kvartfinaler og semifinaler.
Platforme: Internet med liveblog, TV herunder liveTV kan sendes på hovedkanal. Eventuelt radio indslag.
Mandskab: 2-4 netjournalister, der både kan dække live og producere artikler. TV vil skulle engagere kommentatorer og dedikere en reporter til arbejde i marken.
Historier: Udover Nyhed, baggrundsstof og resultater, vil man producere liveblog, lir, uddannelse af bruger og begynde at inddrage brugerne/seerne i form af konkurrencer.

Det går godt for danskerne: Vinder medaljer
Platforme: Internet, Liveblog, TV, LiveTV, Radio
Mandskab:4-6 netjournalister. TV, vil have kommentatorer, folk i marken og mandskab nok til at kunne klare længere optakts og nedtaktsprogrammer.
Historier: Bag om atleterne, De skæve hsitorier, analyse, hvorfor gik det som det gjorde, historisk perspektiv og hjem til venner og familie.

Sådan får du guld i eventdækning

Af Redaktionen

Ved hjælp af den interaktive illustration nederst på siden, vil vi forsøge at vise, hvordan man kan levere forskellige typer dækning af en sportsbegivenhed, alt efter ønske og resurser til rådighed.

Vi har valgt at arbejde med tre forskellige niveauer, her illustreret ved guld- sølv- og bronzemedalje til hver enkelt trin. Bronzeniveauet indeholder de element, vi anser som værende basale i et sportsmedies eventdækning. Sølvniveauet er den dækning, journalisterne kan levere, hvis målsætningen er at levere noget ekstra til brugerne, mens gulddækningen træder i kraft, når brugerne ikke kan få nok og hvor alle aspekter af en event er interessante.

Bronze:
Under bronzeniveauet har vi placeret de ting, som vi mener, at man ganske enkelt ikke kan undvære, når man dækker en sportsbegivenhed. Herunder finder vi elementer som de generelle nyheder og historier om deltagerne. I bronzeniveauet bør resultater og turneringsoversigterne også være, selvom vi ikke for alvor fik disse elementer inkorporeret på vores website under EM i bordtennis.

Sølv:
I tilfælde af, at man som sportsmedie ønsker at investere yderligere resurse i en begivenhed for at give en bedre dækning, kan man inddrage nogen af de elementer, som vi har placeret ved sølvmedaljen herover. Her kan man blandt andet arbejde med at give et live-tilbud, hvor brugerne kan følge med mens tingene sker. I sølvniveauet finder vi også de historier, der klæder brugerne bedre på – både omkring selve sporten, men også omkring hver enkelt deltager, som brugerne gerne vil lære at kende bedre. Med en sølvdækning, giver vi brugerne et indtryk af, hvem deltageren er – også uden for banen.

Guld:
Hvis der opstår folkefest og stor begejstring i den brede befolkning, er guldniveauet værd at tage i brug, såfremt resurserne rækker til det. Her handler det i den grad om at skabe merværdi for de bruger, der bare ikke kan få nok at historier om begivenhedens hovedpersoner. Hvis én eller flere af spillerne tiltrækker sig ekstraordinær opmærksomhed på grund af resultaterne, kan det her være aktuelt at fortælle alle tænkelige historier om den pågældende profil. Ud over det intensiverede danskerfokus, kan en gulddækning også opnås  hvis man dækker de sjove og skæve historier om udenlandske deltagere, der ikke nødvendigvis bliver retfærdiggjort ud fra sportslige kriterier.

INTERAKTIV GRAFIK